ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR
This study seeks to assess the influence of influencer marketing and dv0426-301 product packaging on the purchasing decision of the Reyshaka Interior product.The research used a quantitative descriptive design.The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior.Data gathering methods entail distr